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What Is Digital Marketing?

 If you're looking for a proven way to market your business online, you've arrived at the right place. Since launching Fudzilla in 2018, we've worked with hundreds of businesses across the world to help them achieve their digital marketing goals. And here's the best part: we'll be able to introduce you to a Digital Marketing Agency that can help your business succeed online. But before we get into the details, let's briefly discuss what digital marketing is. What Is Digital Marketing? Put simply, digital marketing is all the marketing activities performed online. That includes SEO (search engine optimisation), PPC (pay-per-click), email marketing, content creation and social media. But it doesn't end there. On mobile phones, users typically only look at the first few things that pop up when they perform a search. So if you want your business to be found, you need to put in the effort to ensure that your SEO-optimised content ranks high in search engine results. And on the web, users can quickly leave a site if they feel it's not useful or interesting. In order to keep your visitors engaged and coming back for more, you'll need to regularly update your content with new and interesting information. Why Hire a Digital Marketing Agency ? As we've established, digital marketing is all the marketing activities performed online. But that doesn't necessarily mean you need to run your marketing efforts through a digital marketing agency. In fact, many businesses operate successfully without the help of a digital marketing agency. However, when you're first starting out, it can be extremely beneficial to have a third party take the reins. Why? Because although you may be capable of conducting some marketing activities yourself, you're not necessarily equipped to handle everything that comes with a digital marketing strategy. For example, if you're looking to purchase a lead generation tool, it may be a safer bet to hire someone who has experience in this area and can set you up with the right system. Also remember that if you're looking to hire a digital marketer, you'll need to discuss specific projects and KPIs (key performance indicators) so that they can tailor their services to your needs. This way, you'll be able to track the progress of the agency's work and determine whether or not their efforts are paying off. What Will a Digital Marketing Agency Do For Your Business? Depending on your needs, you may want a digital marketing agency to do one or more of the following: Research the strengths and weaknesses of your current marketing strategy Setup email marketing campaigns Manage social media accounts Create and optimise website content Set up Google listings As you can see, a digital marketing agency can handle the technical aspects of your marketing (e.g. setting up email marketing campaigns, optimizing your site and social media accounts), as well as the more strategic aspects (e.g. creating content that will engage with and convert your audience into customers). What Sets Fudzilla Apart From Other Agencies? When it comes to digital marketing agencies, there are generally two categories: those that specialize in Online Marketing and those that specialize in Brand Marketing. Fudzilla falls into the latter category, as we focus on building brands, not just selling campaigns to potential customers. To be more specific, we believe that brand awareness leads to brand loyalty and profitable businesses. For that reason, we focus on creating compelling content that will engage an audience, growing their interest in a particular brand or product. Once interested, future efforts can then be directed towards encouraging brand loyalty and increasing sales.

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